Mijam Limited · Building a Fairer Services Marketplace for Local Britain

Everyday services deserve to be
trusted, transparent and fair.
Mijam built Pluggerzz to make that
possible for local Britain.

We are building the UK's fairer marketplace for local services — one where customers can book with confidence, providers can build a real business, and communities gain visibility into the service economy around them.

1% moves money
The maths
is simple.

2.1 million people in the UK are outside work and want a job: carers who can cut a neighbour's grass, chefs who take occasional bookings, immigrants who teach their language locally. If just 1% found flexible earning through Pluggerzz at £300 a month, that is £76 million returned to local economies every year. Not through policy. Through infrastructure.

2.1m
outside work, want a job
21,000
just 1% on platform
£76m
back into local economies
UK-Based
Founder-Led
iOS & Android Live
Right to Work Checked
Built on Community Trust
Local‑first
Where we start
UK communities at the core
Founder‑led
From day one
Built from lived experience
Trust by design
How we build
Verification built in, not bolted on
RTW checked
Right to Work
Government-compliant onboarding
Launching
Mijam Labour Index
Proprietary market intelligence
The Problem We're Solving

Local services are fragmented, opaque and difficult to trust.

The way people access everyday services has not fundamentally changed. From cleaning and repairs to tutoring, care and design, it is still largely informal, cash-in-hand and inconsistent. That is a problem on both sides of the transaction.

Between 41% and 61% of UK homeowners have experienced problems with tradespeople. The average cost of a bad hire is £8,729. Customers do not know who to trust. Providers cannot build a structured, visible business. And communities lose the economic data that could help them plan better.

Mijam Limited is building the infrastructure to change all three.

The Customer Problem
Booking reliable services means searching informally, not knowing real prices, and having no safe way to verify who you are letting into your home.
The Provider Problem
Skilled independent workers — especially women and those without formal business presence — have no structured digital route to reach customers, build trust or grow consistently.
The Data Gap
A significant volume of everyday service activity remains informal, fragmented and poorly understood. Very little of it is tracked, evidenced or used to improve local workforce planning, pricing or opportunity.
What Mijam Built

The infrastructure layer for everyday services.

Mijam Limited is building the infrastructure layer for everyday services, starting with Pluggerzz: a live marketplace that connects customers, providers, payments, trust and service data in one system. This is not a booking tool. It is the architecture that a fair service economy runs on.

Our approach is different because it starts from real operational experience, real customer bookings, real provider conversations, real friction observed and removed. Built on word of mouth and community trust — proof that the market was ready before we spent a penny on advertising.

Platform Infrastructure
The underlying architecture for how services get discovered, booked, completed and reviewed, built to scale across cities and categories.
Marketplace Operations
Hands-on customer support, provider onboarding, quality management and trust standards, operated daily, not just designed.
Intelligence Layer
A proprietary intelligence layer on the UK service economy.
Inclusive by Design
Lower barriers to entry through the Service Engine, especially for women, first-time providers and underrepresented local talent.
Pluggerzz logo
Trading brand operated by Mijam Limited

Stay in and book a pro.
The smarter way to get things done.

Pluggerzz is a tech-enabled services marketplace connecting customers with trusted local providers. Verified profiles, secure payments, transparent pricing, Right to Work compliance, in-platform communication — every booking structured, safe, and simple.

Visit Pluggerzz
Find & Book Trusted Pros
Browse verified providers, compare real reviews, and book across 37 service categories with confidence.
AutoReach: Custom Jobs, Instantly
Post a custom job, name your price, and AutoReach broadcasts it to nearby providers immediately. No categories. Your job, your budget. Free to post.
Service Engine for Providers
A guided Q&A flow that builds professional service listings automatically, removing friction so providers can start earning from day one.
Right to Work Compliance
Government-mandated Right to Work checks integrated into provider onboarding — ensuring every Pluggerzz provider meets UK legal compliance requirements.
Signature Technology
AutoReach™
The fastest way to get custom jobs done. Post a request, name your budget. AutoReach broadcasts to all nearby providers immediately. No listings. No guesswork. Free to post, no obligation to book.
Provider Technology
Service Engine
Smart guided Q&A that automatically creates structured, professional service listings. Designed to lower barriers and accelerate provider earnings, particularly for first-time and independent workers.
Live & Scaling
iOS & Android
Live on the App Store and Google Play. Growing service activity across 37 categories spanning household, property, virtual and specialist services. All providers UK-local and Right to Work verified.
All 37 Pluggerzz Service Categories
🧹 Cleaning🌿 Gardening⚡ Electrician🔧 Plumber🪚 Handyman🖌️ Painter & Decorator🪵 Carpenter🏗️ Builder🚛 Removals & Waste Clearance🔌 Appliance Repair🏠 Roofing🪟 Windows & Doors🪹 Flooring🛋️ Furniture Assembly💅 Beauty & Grooming🤝 Home Care & Support👶 Childcare & Babysitting🌡️ Heating & Cooling🎪 Event Staff & Help🐾 Pet Care🧴 Sanitisation🐜 Pest Control👨‍🍳 Personal Chef & Cooking💻 Tech & IT Support📋 Virtual Assistant📚 Tutoring & Education🎨 Design & Digital🚗 Car Care & Valeting👕 Laundry✂️ Tailoring & Alterations🏡 Smart Home🔒 Security & Guard Services🏃 Errands & Assistance📸 Photography & Video🧘 Wellness, Therapy & Coaching🎭 Arts, Creative & Craft🏗️ Scaffolding & Access
Unfair Advantage

The small, frequent local job.
Everyone ignored it. We didn't.

01
Demand That Arrived First
Pluggerzz has never run a paid acquisition campaign. Its early user base came from word of mouth in real communities, people telling neighbours, sharing in local groups. When organic demand arrives before the marketing budget, that is a signal worth paying attention to.
02
Trust Built In, Not Bolted On
Verification, Right to Work compliance, secure payments, structured messaging and booking flows are core to how Pluggerzz works, not features added later. Customers book knowing who is coming. Providers show up knowing they will be paid. That reliability is what makes repeat use possible.
03
Built by Someone Who Lived It
Twenty years across finance, construction, interiors, education and property development. Hadia was not studying the informal service economy from the outside. She was operating in it, commissioning local services, managing trades, watching the gaps first hand. Pluggerzz came from knowing exactly what was missing.
04
A Wider Market, Not a Niche One
The Service Engine is built for first-time providers, people re-entering work and skilled independents who can deliver but have no tools to present themselves digitally. Lower barriers to listing means more supply. More supply means better availability for customers. That is a wider market, not a smaller one.
05
Every Booking Stays Local
Pluggerzz is built for UK communities. The provider is nearby. The money stays in the area. With 2.1 million UK households wanting to hire help they can trust, every booking that happens is economic activity that would not have existed otherwise. We are not taking a cut of an existing market. We are growing the one that was never properly served.
06
Transaction Data That Compounds
Pluggerzz powers a structured view of UK services. This is what makes Mijam more than a marketplace.
Launching Soon
Mijam Intelligence Division

The Mijam Labour Index.

The UK's informal service economy is large, active and almost entirely unmeasured. Pluggerzz is changing that. The Mijam Labour Index is a proprietary intelligence product built to give councils, researchers, housing providers and institutions a structured, evidence-based view of everyday service demand, local skills supply and pricing — the kind of intelligence that currently does not exist for this part of the economy. We are opening early access conversations ahead of public launch.

Local Demand Intelligence
Service demand, costs, and supply — across UK postcodes, cities and regions.
Pricing Intelligence
Real, location-specific pricing for everyday services.
Supply & Skills Visibility
A view of independent worker supply and availability across UK communities that no existing dataset provides.
Built for Institutional Use
Structured for councils, housing providers, researchers and workforce bodies that need evidence they can act on.
Who the Index is for

The Mijam Labour Index is being built for organisations that need to understand how local service labour actually works — not as theory, but as evidence they can act on.

Councils & Housing Providers
Local service demand data to inform resident programmes, skills commissioning and community investment decisions.
Research & Academia
Longitudinal, category-level data on service economy pricing, supply and demand for workforce and labour market research.
Institutional Investors
Service sector demand intelligence to inform portfolio strategy, property positioning and community impact measurement.
Skills & Workforce Bodies
Real pricing and supply data to identify skills gaps and local training priorities at community and national level.
Data Ethics by Design
The Mijam Labour Index is built to portray a better and realistic understanding of local opportunity, not surveillance of it.
Skills you can't prompt.
People you can't replace.
Hadia Dhedhi
Founder & CEO · Mijam Limited
Education
Degree in Design
Built
Built Pluggerzz solo
Developed
200 apartments · 9-storey tower, Islamabad
Directed
PSX Brokerage
Founder
Female Founder
Status
Legacy Innovator · ILR in 3 years
Company
Mijam Limited · Pluggerzz
Based
United Kingdom

Built from
the inside out.

In her own words
"Enthusiasm starts a company.
Endurance builds one."
I did not build Mijam because services looked broken on paper. I built it because I experienced the friction myself, as a customer, a mother and a founder who had spent 20 years watching service systems fail both the customers who need help and the providers doing the work.
Hadia Dhedhi, Founder & CEO, Mijam Limited

Hadia spent two decades working across some of the most demanding and varied industries — finance, stock markets, construction, publications, education, interiors and AI. She graduated in Design, giving her an instinct for how things should work as much as how they should look. Cross-disciplinary thinking is not a background quirk, it is the foundation of how Mijam was built.

As a busy professional and mother, she felt the customer problem personally. She watched skilled independent workers — many of them women — go undervalued with no digital route to build a structured business. She saw the data gap: a significant volume of informal service activity, completely invisible to the systems that could use it to plan better.

Hadia holds settled status in the UK, granted on the legacy Innovator route in three years — one of a small number of founders to have secured ILR in that time, without extensions or deferrals. She built Pluggerzz the same way: methodically, patiently, from the ground up.

Mijam is founder-led, community-aware and commercially ambitious. Built from endurance, not theory.
The Impact

Turning everyday service demand into
access, opportunity and insight.

Real economic and social impact, measured in access, trust, opportunity and transparency.

Access
Making everyday services easier to find, compare and book, removing the barriers that cause people to go without.
Trust
Verified profiles, structured workflows, Right to Work compliance and platform-backed support on every booking.
Opportunity
Structured access to customers and income for independent local providers, regardless of gender or starting point.
Transparency
Building a data layer that makes the micro-labour economy visible, measurable and understandable for the first time.
Ready to Build Together?

The problem. The product. The proof. Let's talk about what's next.

Investors, grant bodies, councils and property partners — start with the Evidence & Impact Brief, then let's talk.

Evidence & Partnership
Partner With Mijam Limited

Local-first. Founder-led. Built on community trust. Let's talk about what we build together.

The platform is live. The Mijam Labour Index is launching. Whether you are an investor, grant body, council or property partner, start with the Evidence & Impact Brief, then let's have a conversation.

Local‑first
Where we start
UK communities at the core
37 categories
Live on platform
Physical + virtual services
Word of mouth
How we grew
Community trust, no paid ads
RTW checked
Right to Work
Government-compliant onboarding
Founder‑led
From Day One
Direct access to the decision-maker
Who We're Talking To

An investment in the growing UK service economy.

Mijam Limited is a founder-led UK technology company with a live marketplace, two proprietary technologies and 37 active service categories. Pluggerzz grew entirely on word of mouth and community trust, without a single pound of paid advertising. That kind of organic signal — sustained across real bookings and real reviews — is what early product-market validation looks like.

We are open to conversations about raising to accelerate the platform, deepen provider tools, and launch the Mijam Labour Index — positioning Pluggerzz not just as a marketplace but as essential service intelligence infrastructure. The Labour Index represents a second, highly differentiated revenue stream with institutional demand that no comparable UK platform has built towards.

Live & Generating
Real bookings, real reviews, organic market validation with zero paid acquisition.
In-House Technology
AutoReach and Service Engine built from operational insight, not licensed tools or white-label platforms.
Intelligence Opportunity (MLI)
A proprietary data asset built from real marketplace activity, with B2G and institutional revenue potential.
Community-First Positioning
Local-first model with genuine community trust — a rare combination in early-stage marketplace technology.
Request the Evidence & Impact Brief

Email Hadia directly to request the Mijam Evidence & Impact Brief — a one-page summary covering the problem, platform, traction, technology and funding opportunity. We respond to every serious enquiry personally.

info@mijam.uk

In your email, please mention: your fund or background, investment stage, and what drew you to Mijam.

Connecting communities to trusted local services.

Local authorities and housing organisations face a constant challenge: residents need reliable everyday help, but accessing it is fragmented, expensive and opaque. Pluggerzz provides the infrastructure to change that, and the Mijam Labour Index will give councils an entirely new view of local service activity.

Through a council or housing partnership, Mijam can give residents access to verified, affordable local service providers, while generating the pricing and demand data that helps organisations plan more effectively and allocate resource with confidence.

Resident Service Access
A trusted platform for residents to book verified local help — cleaning, repairs, care, gardening and more.
Local Labour Intelligence
Insight into service demand, skills gaps and pricing patterns across your communities via the Mijam Labour Index.
Provider Inclusion
Structured digital routes to work for local independent providers, especially women and underrepresented groups.
Transparent Procurement
Verified providers, structured bookings and clear pricing, reducing risk and informal cash arrangements.
Start a Council Conversation

Email Hadia directly to arrange an introductory call. We'll respond personally and tailor the conversation to your organisation's priorities.

info@mijam.uk

In your email, please mention your organisation, role, and the community challenge you're looking to address.

Resident access programme
Mijam Labour Index partnership
Provider inclusion pilot

Smarter service solutions for property businesses.

Property managers, FM companies, hotels, serviced offices and estate agents face the same challenge: reliable, vetted providers at the right place, right time, right price. AutoReach makes urgent jobs instant. The marketplace makes regular relationships repeatable.

Through a property or FM partnership, Mijam gives you on-demand access to 37 service categories with verified, Right to Work checked providers, structured bookings, transparent pricing and a route to sector-specific service pricing intelligence through the Mijam Labour Index.

Hotels & Hospitality
On-demand cleaning, maintenance and specialist services without the overhead of full-time staffing.
Offices & Co-Working
Reliable facilities support booked simply, managed transparently, delivered consistently.
Lettings & Estate Agents
Trusted tradespeople for void periods, check-ins, check-outs and tenant requests, verified and fast.
FM & Contract Services
Scale provider capacity across 37 categories. AutoReach handles urgent custom jobs at your specified budget instantly.
Talk Property With Us

Tell us about your service needs and we'll find the right partnership approach. Hadia responds personally to every serious enquiry.

info@mijam.uk

In your email, mention your sector, scale of operation and the service challenge you need solved.

Hotels & hospitality
Offices & FM
Lettings & property management

Register early access to the Mijam Labour Index.

We are building one of the UK's first structured intelligence views into everyday service demand, pricing and independent provider activity — derived from real Pluggerzz transaction data across 37 categories and UK regions.

We are opening early access conversations with councils, housing providers, government bodies, academic researchers, think tanks, workforce analysts and institutional investors who want to access, partner on or build on this data ahead of public launch.

Data Ethics by Design
The Mijam Labour Index will use only aggregated and anonymised marketplace data. Personal customer information, private addresses and individual provider identifiers will never be published or sold. The aim is to improve understanding of service demand, pricing, skills and local opportunity, responsibly.
Government & Policy
Real evidence for skills strategy, employment policy and local economic planning.
Research & Academia
Longitudinal, category-level service economy data for workforce and labour market research.
Institutional Investors
Service sector demand data to inform portfolio positioning, property strategy and community impact measurement.
Workforce & Skills Bodies
Real pricing and supply data to identify skills gaps and training priorities at local and national level.
Register Early Access

Email us to register early access interest. Tell us your organisation and how you would use this data. We'll be in touch as launch approaches.

info@mijam.uk

Subject line: "Mijam Labour Index Early Access, [Your Organisation]"

Research partnership
Government / policy use
Institutional data access